News and media
Pistonhead and Trocadero say “moi”!
During Q4 2022 the iconic Swedish soft drink brand Trocadero and the rebellious beer brand Pistonhead have been launched in Finland in a variety of pack sizes and have been supported by major, nationwide brand communication. All products are available in most retail stores across Finland.
Karri Kauppila – new country manager in Finland
Mr Karri Kauppila joined Spendrups International as Country Manager Finland the 1st of February 2022. The position as Country Manager is strategically important in order to step-change the development in the important Finnish market.
Introducing a more sustainable packaging for beverage cans
During 2022, Spendrups International will have the opportunity to offer its customers and consumers a new multipack solution for aluminum cans.
Cuba Cola – bigger than ever
During spring, there was big news in the soda market – Cuba Cola was released in its biggest form so far, 150 cl PET bottle. With listings across all major retailers, sales took off immediately.
Pistonhead turns ten!
This year marks a decade since the first Pistonhead can entered the shelves. We wanted to draw attention to this with our new anniversary beer X-Edition. Brewmaster Richard Bengtsson has been with us since the beginning:
Briska – the new leader in the homeland of Swedish cider
Swedish cider has become quite a phenomenon in several markets across the world, particularly in the UK and Australia, and is only just getting started. The Spendrup brand Briska has been on the market since 2009 and has been growing ever since, but so far mainly on the Swedish market.
70,000 free Pistonhead beer cans to support re-opening
It has been a devastating 18 months for live music venues due to the lockdown. Artists and creatives have had nowhere to perform, and the knock-on effect has hit everyone from crew to sound and lighting engineers, security personnel, bar staff and other casual employees who rely on the hospitality sector for their income.