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Our brands
Market leading power brands in Sweden
A significant number of our brands are already market leaders in the Swedish market, and we have a strong ambition to introducing them to new consumers around the world.


Beer is our passion and our expertise. We are dedicated to the production of high-quality beer to our customers and consumers. Our philosophy is that beer is a natural beverage, hence, all our beers are brewed in accordance to the German purity laws from year 1516. No additives, no preservatives. Just water, malt, hops and yeast. That’s not the approach for all breweries, however, it’s the way we do it.


Swedes are proud of their fresh water and so are we. We have a long tradition of spicing our wonderful Loka mineral water with delicious and innovative flavours. If you prefer it just like it is, we have it too.

Soft drinks

Soft drinks is the largest beverage category in many markets across the world with no further introduction required. It is usually dominated by a few global players and needs more competition. We have a long experience within soft drinks and a solid understanding of what is needed to challenge the big players. And, we have some great experiences of doing so. After all, challenging status quo and competition is in our DNA.


Swedish cider has grown in popularity in many countries over the years. Our own brand Briska has eventually become the market leader in several market channels in the homeland of Swedish cider, and we can’t wait to present it to the rest of the world.

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