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Briska – the new leader in the homeland of Swedish cider

Swedish cider has become quite a phenomenon in several markets across the world, particularly in the UK and Australia, and is only just getting started. The Spendrup brand Briska has been on the market since 2009 and has been growing ever since, but so far mainly on the Swedish market.

– Being a premium cider, no one really believed that Briska would eventually become the market leader, in the home of Swedish cider. During the summer of 2021, it topped the best-selling chart at Systembolaget – surpassing international brands like Kopparberg, Rekorderlig and Somersby. Now the time has come to introduce this fantastic brand to the rest of the world, says Anders Olsson, commercial director at Spendrups International.

According to Lena Ericsson, the Swedish Brand Manager who has been around since day one, the recipe for success has been a long-term strategic work. That includes a close collaboration with customers and constant development of the business, always keeping up with consumer trends.

– The Briska brand has developed immensely during the last few years thanks to continuous product development, and more recently an upgrade of our pack design. In addition to that, we have launched several organic and non-alcoholic products recently, and all our products are of course 100 % vegan friendly. We meet the consumer through natural ingredients, authenticity and sustainability – all important values to Briska, says Lena Ericsson.

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