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Karri Kauppila – new country manager in Finland

Mr Karri Kauppila joined Spendrups International as Country Manager Finland the 1st of February 2022. The position as Country Manager is strategically important in order to step-change the development in the important Finnish market.

 ”I couldn’t dream for a better solution than having Karri in our team. Needless to say, Karri has more than enough of the skills and experience required in this role, but first and foremost Karri is a great leader and a very pleasant person. I actually had the pleasure of working with Karri at Unilever and it is a privilege to work together with him again”, says Erik Jarnsjö, CEO of Spendrups International.
Karri Kauppila has an extensive 30+ years career in FMCG business both from retail and brands. He has been working in leadership roles for Kesko retailer Pajunen, as merchandising manager for L’Oréal Finland, as Nordic marketing director for Unilever Nordic, as global marketing director for Paulig coffee division, as global chief commercial director for Tylohelo Oy and as interim managing director for Kamux Sverige Ab. Roles have been covering sales, marketing, strategy and change management. In addition he’s been involved with marketing & strategy consultancy roles.
”I am very excited about being part of the Spendrups International team as strong brands in competitive FMCG environment is my passion. Agile and modern mentality at Spendrups International made a big impact from first discussions onwards”, says Karri.

For more information:
Erik Jarnsjö, CEO,
Karri Kauppila, Country Manager Finland,

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