We need a voice that promotes the simple, cheerful and spontaneous. A voice that reminds us of the important thing in life – to be able to be just the way you are. Perhaps now more than ever, our unassuming and cheerful view of life in Norrland is actually needed. It’s about us being able to be ourselves and socialize, without barriers. A moment without demands. A moment without unattainable ideals. A moment when everyone is on the same wavelength. It is a struggle against anxiousness, where we stand on the barricades. With a smile in our face and a beer in hand. And maybe some peanuts too. It is struggle we fight – but always with a twinkle in the eye.