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Marius Bergerskogen joins Spendrups International in Norway

”I am delighted to welcome Marius to Spendrups International. As a very senior and skilled FMCG executive, Marius will bring critical commercial experience to our team as well as extensive customer contacts across the Norwegian market. Marius has the right background and personality to build our business in this important market”, says Erik Jarnsjö, CEO … Continued

Pistonhead and Trocadero say “moi”!

Pistonhead has been in the market both in Sweden and many other countries since 2011 and comes with a variety of great tasting lagers, most of them inspired by American lagers. It has grown to an iconic brand and best-seller in Sweden. “Pistonhead really stands out from the rest. It has a somewhat crafty yet … Continued

Karri Kauppila – new country manager in Finland

 ”I couldn’t dream for a better solution than having Karri in our team. Needless to say, Karri has more than enough of the skills and experience required in this role, but first and foremost Karri is a great leader and a very pleasant person. I actually had the pleasure of working with Karri at Unilever … Continued

Introducing a more sustainable packaging for beverage cans

The new Keel Clip multipack solution will replace the previous plastic wrapping on beverage multipacks. This new solution ensures a complete removal of plastic and an introduction of a 100% recyclable carton. Apart from being more sustainable, the new packaging is more flexible and appealing to consumers. The ambition is to turn all can multipacks … Continued

Cuba Cola – bigger than ever

This iconic soda was launched for the first time in 1953. For a couple of weeks, Cuba Cola was the market leading cola, until the American giants took over. From that moment, Cuba Cola and other local soda brands have hardly been visible in the retailer isles – until now. The Spendrup family acquired the … Continued

Pistonhead turns ten!

– Pistonhead was one of the first modern lager beers on the Swedish market. What distinguishes a modern style lager is that it is dry hopped, which means that the beer is infused in a storage tank with aroma hops, usually American. It gives the brew a hop aromatic tone that varies depending on the … Continued

Briska – the new leader in the homeland of Swedish cider

– Being a premium cider, no one really believed that Briska would eventually become the market leader, in the home of Swedish cider. During the summer of 2021, it topped the best-selling chart at Systembolaget – surpassing international brands like Kopparberg, Rekorderlig and Somersby. Now the time has come to introduce this fantastic brand to … Continued

70,000 free Pistonhead beer cans to support re-opening

Because of this, The Pistonhead Foundation gave away 70,000 free beer cans to grass root music venues to support reopening July 19th, providing essential funds for to get back on their feet. Venues were asked to apply for an allocation of this stock through The Pistonhead Foundation website. The Pistonhead Foundation, launched in 2015, is … Continued

Spendrups International – a new player on the international beverage arena

After tremendous success in the Swedish market, where several brands have become market leaders, the brand owner took the decision to further explore opportunities outside the home market. This led to the creation of a new company, specialized in internationalization – Spendrups International. Spendrups International will represent numerous brands within the beer, cider, water, sodas, … Continued

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